By Mat Sweezey:
Marketing Automation is Only for Marketing -- FALSE
Really I care about the second myth. In my last position, we used our marketing automation tool for so much more than marketing. Marketing automation tools can create business workflows and email tasks to operations folks. We also used it in terms of creating better customer service, to alert of a customer service issue and email the best solution to the problem. Marketing automation tools from a high level take data and triggers and provide an output. There are numerous opportunities to enhance workflows with your automation tool.