Microsoft bet the company on an operating system that had a market share under 5%. Why would they do such a thing? Because the bloggers told them to. But did they listen to what they wanted to hear or did they truly believe this was finally the time to change the paradigm of Windows that had been basically the same since 1995?

When Windows Phone 7 came out with the now defunct Metro monicker, the blogs went crazy. "Microsoft has out designed Apple," they cried. Microsoft was riding high in the blogs and with the tech pundits, probably a first for them. So can you blame them for being so excited? We are finally cooler than Apple, lets run with this! Time to change Windows.

The blog was going crazy because it was different. It had its own voice. The tech pundits had been waiting for something new. Android, WebOS and Blackberry OS's had done little but copy the spirit of iOS, yet here were these tiles that had live data, so different.

But there was just one problem. Consumers weren't jumping to the new platform. Even though Microsoft was spending millions of dollars to advertise the new platform, customers didn't have a connection with the platform. They had a high defection rate compared with iOS and even Android and even though they dominated the enterprise, Windows Phone had little to no penetration in this cash cow segment.

So it shouldn't be a surprise that Microsoft is now backpedalling on its Metro bet. The next version of Windows is going to launch into the old desktop of Windows 7 by default, which relegates Metro as no more than the dashboards section of OSX. So Microsoft will have to figure out their next steps. Are they going to fork the OS's and create a true tablet OS (like they did with RT) or are they going to try and make their all in one solution with Windows 7 being the default? I would say they need to brush off RT and make the phone and tablet more compatible, similar to iOS,