When a computer can figure out whether a movie trailer is going to positively affect an audience or not – it makes you wonder how close we are to computer generated predictions on everything else in life.
Computers make our lives as marketeers so much easier in the past, however with social media and instant access to data, our jobs become much tougher to stay ahead of the curve. IBM's Watson could be the way we all look at marketing in the future
Predict new trends and shifting tastes
Watson is a voracious consumer of data, and it doesn’t forget anything. You can feed it data from credit cards, sales databases, social networks, location data, web pages and it can compile and categorize that information to make high probability predictions.
IBM Watson is the ultimate in big data. The ability to analyze sentiment and understand how tastes are changing in the marketplace is invaluable. Most marketers don't know this until well after the shift takes place.
Analyze social conversations – generate leads
Most social listening solutions on the market today do an adequate job of giving the marketer signals and reports about their industry, competitors, partners and current customers. But it’s up to the marketer to analyze the information and take action.
What if someone could tell you what to do, not just tell you something happened? In this age of social media it takes teams of people to keep up on the never-ending conversations happening about the brand. Taking complexity out of tasks is what technology should do and this sounds like the perfect use of Watson.
Computer calculated and automated growth hacking
If you’re a marketer and not familiar with growth hacking, please study up fast. Growth hackers focus on innovative A/B testing techniques to maximize conversions on emails, websites, social media, online content or just about any digital media available to them. It’s a low cost but more effective alternative to traditional media.
A/B testing is nothing compared to what Watson can do. Imagine A/B testing on steroids, using predictive analytics and much more information than just clicks on a webpage. The ultimate in design and the right offer/message to the right person at the right time.