Very good article about using data to make decisions and communicate results.

having big data—and even people who can manipulate it successfully—is not enough. Companies need general managers who can partner effectively with “quants” to ensure that their work yields better strategic and tactical decisions.

Often times analysts struggle to communicate their findings in a way the organization understands. Finding a common ground makes for a great combination.

We all know how easily “figures lie and liars figure.” Analytics consumers should never pressure their producers with comments like “See if you can find some evidence in the data to support my idea.” Instead, your explicit goal should be to find the truth.

How many times I have heard this in my career? Quite a few times. As data consumers, we can't be afraid of being wrong or showing that a decision we have made lost money. That happens. Always strive for the truth. It is much better to improve results then to take a hit to your ego.

The rest of the article is a great read on how to better receive analytics. Being someone who can take analytics and turn data into money is what separates the men from the boys.