Three things irk me about “disruption” as it’s used in technology:New products that do what existing products do, but (theoretically) better, are not disruptive. They are “sustaining.” Instagram Video is not disrupting Vine. It’s competing with it.
The misplaced obsession with low-end disruption, which, as I argued last week, doesn’t apply nearly as strongly to consumer markets.
The characterization of obsoletive technology as disruptive.
I like what Ben Thompson has to say here. Everyone loves holding on to buzzwords, but the iPhone did obsolete its competition. It literally put two of the most powerful companies out of business. That wasn't disruptive, it was destructive.
The rest of the article hits it on the nose. Good read.